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Re: 47. RE: Okay all you independent contractors: hit the bricks with THI---S
Subject:Re: 47. RE: Okay all you independent contractors: hit the bricks with THI---S From:"Michael West" <mbwest -at- bigpond -dot- net -dot- au> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 10 Jul 2003 08:47:19 +1000
> And I also agree that from a business perspective, you may not want to convey
> information so much as create an impression - of competence, intelligence, and
> of having things under control. If the reader then doesn't understand, the
> reader blames themselves. The business giving the documents is seen as powerful
> and in charge. Businesses like it that way.
As has already been suggested -- this is the
'Emperor's New Clothes' in action!
Certainly there are different reasons for
publishing.
Writing to convey information clearly and
accurately is what *we* are supposed to be
good at.
Writing to mystify, impress, hoodwink,
bamboozle -- see the MarCom folks down
the hall.
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