RE: Making a critical notice stand out

["Mike Bradley" <mbradley -at- techpubs -dot- com>]

To really alert the customer, send them a separate instruction sheet by UPS,
FedEx or something similar before you send the update. If you're really,
really worried about failures, require a signature on delivery.

Of course, also include the procedure in the regular shipment. If the
procedure can fit on a page or two, why not print it on colored paper? If
it's a long procedure and will be included in a book of some kind, print an
alert to the procedure on colored paper.

You said you have lots of international customers, right? So be sure you
pick a color that says "Look at me" instead of something like "We're in
mourning."

= Mike Bradley
  Tech Pubs


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