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dmbrown -at- brown-inc -dot- com wrote:
>
>There's value in being able to refer to "our award-winning
> product" or "our award-winning tutorial"...
and Bruce Byfield wrote:
>
> Can you be more specific? What value do you perceive?
> Beyond making the writers and their managers feel good,
> I honestly don't see any.
I think I'll answer by quoting John Posada:
If you don't think that marketing departments love this stuff,
check this link:
>
> I seriously doubt that most people will buy anything beyond a
> $100 software package simply because it's won awards that
> they've never heard of.
Not simply because it's won an award, but you always to mention everything that helps you stand out from the crowd of competitors.
Companies who sell award-winning products seem to agree. :)
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