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Re: Marcom as TechCom

Subject: Re: Marcom as TechCom
From: "Kat Nagel, MasterWork Consulting" <mlists -at- masterworkconsulting -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 28 Mar 2003 12:10:30 -0500


At 10:33 AM -0500 3/28/03, Kirsten Zerbinis wrote:

I envision a big book that contains all the "how to use feature X" documentation, but that is basically an instruction manual on the Company X method of warehouse management.

Has anyone tried this sort of combination marcomm, tech documentation, and process documentation?

Yes, for a massive custom sales-force-automation package that was forced down the throa<deletephrase> distributed to the entire sales staff of recently-reorganized Multinational Megacorp, Inc. (name changed for obvious reasons).

Feedback on the new-style manual was excellent, however the whole application was scrapped after the next reorganization changed the sales structure/process again and they contracted for Yet Another Sales Force Automation Tool to fit the new structure.

(Exit, humming "It all makes work for the working man to do.")
--
Kat Nagel
Owner, MasterWork Consulting Services
Phone: (585) 820-4045 Fax: (585) 244-3565
Business: katnagel -at- masterworkconsulting -dot- com
Personal: katnagel -at- bluefrognet -dot- net

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