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RE: Funny Tech Writing - Helix team

Subject: RE: Funny Tech Writing - Helix team
From: "Karen E. Black" <kblack_text -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 19 Sep 2002 21:09:55 -0400


From: Larry Sherman <lsherman -at- documentology -dot- com>
<snip>When I read the Helix manual (from cover to cover, chuckling all the way), I
speculated that the writers were steeped in American idiom, but had learned English as a
second language. Now that the writers have been unmasked as copywriters, I am even more
impressed, since I learned, almost subliminally and painlessly, how to use the watch.

Note that the person responsible for "instruction manual/layout" was also part of the "packaging design" team.

I can just picture it: a dozen twenty-somethings sitting around a buffed walnut table in a sunny open office on the 23rd floor, drinking half-caf lattes and eating Montreal bagels, peering through their designer glasses at the successful package design.

"Ryan, you did so well on the box; care to take a crack at the manual?"

Probably if a "real" tech writer wrote it we wouldn't be talking about it now. And the dang thing _did_ win an award....


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