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RE: Funny Tech Writing

Subject: RE: Funny Tech Writing
From: "Karen E. Black" <kblack_text -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 19 Sep 2002 13:23:42 -0400


Well, looks like it WAS guys wrote it:

http://www.idonline.com/adr02/wine_helix.asp

"CLIENT Timex Corp., Middlebury, Conn.
DESIGN Jager di Paola Kemp Design, Burlington, Vt.: Michael Jager, creative director; Richard Curren, design/art director; Beth Wilbur, production manager; Whitney Shaw, account manager; Richard Curren and Ryan Widrig, packaging design; James Lindars, Coberlin Brownell, Richard Curren and Ryan Widrig, sphere design; Ryan Widrig, instruction manual/layout; Evan Hecox, illustration; Greg Danford and Kevin Wilkins, copywriting"


From: KMcLauchlan -at- chrysalis-its -dot- com
Politically incorrect question:

About that Timex Helix watch manual...
Why don't we think the writer could have been
a woman? (I know that that thought never crossed
my mind.) What is it about that manual that has
a "guy" sound to it, even though there are lots
of women in the various sports that are referenced?

I think it's something in the flavor of the humor
itself, and not necessarily in other aspects of
the writing.


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