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> This was, of course, slanted more towards persuasive
> nonfiction than technical writing, but it doesn't take too
> much twiddling to change it to our needs. What are you
> trying to say? How to program the VCR. Why should the
> audience care? They want to know but they don't want to need
> a degree to understand.
I would go one step further and say that the audience wants to know how
without having to LEARN how, which puts the onus on us to make the learning
process so simple and easy that to them it doesn't feel like learning. They
don't call what we do "working our magic" for nothing! :-)
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