Re: Free CueCat Device uses Barcodes to launch web sites

[Barry Kieffer <bkieffer -at- ims -dot- com>]

And the best part about the CuCat (yes, I own and use one) is that every time 
you scan something DoubleClick builds a bigger and bigger database on you 
purchasing habits.

Scan a baby food jar, the advertisers now know you are with child.

Scan you beer can or cigarette pack, they know your brand preference.

Scan the bar code on your CD player, they know what equipment you own (or have).

If you order the CuCat from DigitalConvergence.com you also get a cable that 
hooks up between your television and your PC. This lets the advertisers know 
what you are viewing.

Don't get me wrong. I am not some survivalist nut case that thinks the 
government is trying to track me. I want the advertisers to be a lot more 
selective in what they market to me.

Now, how do we get those bar-code thingies into our manuals so our customers can 
scan the manual and be delivered to a web page with up to date information on 
our products?



> X-Originating-IP: [12.29.34.2]
> From: "Nick Carbone" <nick_carbone -at- hotmail -dot- com>
> To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
> In today's _Boston Globe_, technology reporter Hiawatha Bray (what a cool 
> sounding name) reports on CuCat, a infra red scanning device from Digital 
> Convergence Corp (DC), which when plugged into a computer, can read a bar 
> code and then automatically launch a browser to open to a web page/site 
> associated with that bar code. 


Regards,

Barry Kieffer
Senior Technical Writer
IMS, Inc.
Portland, Oregon
Phone: 503.469.3615
Email: bkieffer -at- ims -dot- com