Re: O Adobe, Adobe! What a heartbreak company you are!

Subject: Re: O Adobe, Adobe! What a heartbreak company you are!
From: Dan Emory <danemory -at- primenet -dot- com>
To: hedley -dot- finger -at- ericsson -dot- com -dot- au, FreeFramers <framers -at- omsys -dot- com>, "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 22 May 2000 17:02:33 -0700

At 09:17 AM 5/23/00 +1000, Hedley Finger wrote:

Fellow Framers:

Yesterday I received a neat little marketing reference from Adobe
Systems Pty Ltd, Australia, called the Big Red Folder. It's an
approximately A5-sized ring binder containing one card for (almost) each
of Adobe's publishing, printing, and graphics arts products.

Guess which major product line optimized for producing and publishing
long multi-chapter books is not included?

Why do they continually do this? I taxed an Adobe person about the
persistent failure to include FrameMaker in their product-line
promotions and received the answer that FrameMaker addresses a
completely different market (from what other markets?). But this weenie
couldn't tell me what this other market was or really what markets were
addressed by the other products. He clearly was echoing some kind of
internal market-segmentation bumf without really understanding who
constituted the various markets.

There is some kind of corporate culture that assumes that FrameMaker is
only used by propeller-cap technical-writing nerds like you and me, and
that we live in a PhotoShop- and Illustrator- free ghetto.
===================================================
No, Hedley, we are not the propeller-heads, they're all at Adobe.
I don't believe there's any "strategy" at all behind the omission, because
the marketing idiots at Adobe aren't bright enough to conceptualize
and implement a strategy to protect InDesign (or anything else for that
matter, The all-pervasive manner in which Adobe marketing disses
FrameMaker has some other basis, I think. First, the Adobe marketing
folk have a kinship with illustrators, web designers, and PageMaker/Quark
users, because they all have the same kind of propeller-headedness.
Propeller-heads only know how to market to other propeller-heads, and
they are the prevalent type inhabiting the asylum also known as Adobe.
====================
| Nullius in Verba |
====================
Dan Emory, Dan Emory & Associates
FrameMaker/FrameMaker+SGML Document Design & Database Publishing
Voice/Fax: 949-722-8971 E-Mail: danemory -at- primenet -dot- com
10044 Adams Ave. #208, Huntington Beach, CA 92646
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