RE: The Benefits of Printing In-House

[Lorinda Harris <lharris -at- gte-seattle -dot- com>]

In a previous life, I worked as a buyer/planner for a software manufacturing
and distribution company. We had two major accounts in the Pacific NW:
Company 1 (also known as the evil empire) and Company 2 (really cool
commercials with guys in shiny space suits dancing around). 

For Company 1, all printed material was handed off to outside print vendors.


Company 2 had this crazy idea that the buyer/planners in our group had so
much free time, we could do the printing of all those little one page flyers
whenever they could not manage to deliver the artwork to the print vendors
on time. (I won't even talk about our manager who agreed to this nonsense!) 

Fortunately, the business group inside Company 2 I worked with was organized
enough to get their work done and delivered before the print deadline.
Others in my company were not so lucky - hours of their time were spent on
weekends and late evenings, running from printer to copier, folding flyers
into thirds and hauling them out onto the production floor. And then guess
what would happen? During the Quality checks by the same people who asked us
to print these darn things, they would reject the flyers because of the
print quality or because they were not folded neatly enough!

Never, I repeat, never, print in-house what can be done correctly and
inexpensively (comparatively to your salary and others) by a print vendor. 

Lorinda Harris 
------------------------------------------------------------------ 
425.825.5351 direct line; 425.825.5311 fax 
lharris -at- gte-seattle -dot- com 

"We come to love not by finding a perfect person but by learning to see an
imperfect person perfectly."  (Sam Keen, To Love and Be Loved)