Re: Switch hitting (was TW and Marketing)

Subject: Re: Switch hitting (was TW and Marketing)
From: Sella Rush <sellar -at- APPTECHSYS -dot- COM>
Date: Fri, 30 Oct 1998 14:08:56 -0800

In response to Carl's "hype-the-product-you-oughta-buy-now" view of
marketing writing, I'll just briefly mention my own situation.

I work for a company that developed a new kind of data model. Our database
(for lack of a better term) engine is non-relational, has some of the
elements of true object-oriented, hierarchical, multidimensional and other
database conceptual efforts, but really doesn't fit any established
category.

Our product is incredibly good in many ways. It truly could make a drastic
difference in many situations (particularly decision support). Some of our
current or upcoming clients include nuclear power plants, medical research,
and various crime investigative organizations.

My problem is that most people are absolutely hidebound by the relational
method of organizing data, and they don't know how to imagine anything
better than what they've got. It is up to me, in a marketing role, to tell
them how our product can take them places they never dreamed of (e.g., hype
the product). But this is a good thing. It will make a number of important
processes better. And that's what I'm thinking about when I sit down to
write a marketing brochure. Not surprisingly, I need to tap into both
marketing and technical writing to get a single sentence down on the paper.

Sella Rush
mailto:sellar -at- apptechsys -dot- com
Applied Technical Systems (ATS)
Bremerton, Washington
Developers of the CCM Database
-----Original Message-----
From: Carl Leonard <CLeonard -at- TFMG -dot- COM>
To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU <TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU>
Date: Friday, October 30, 1998 8:01 AM
Subject: Re: Switch hitting (was TW and Marketing)


>Let's see..... if I understand correctly from this thread, one could learn
>to merge the skills needed for technical writing and marketing writing. I
>strongly suspect that one type of writing would dominate. Hopefully, the
>technical explanation skills would prevail over the
>hype-the-product-you-oughta-buy-now skills.

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