Re: Name

Subject: Re: Name
From: Scott Miller <smiller -at- PORTAL -dot- COM>
Date: Thu, 29 Oct 1998 10:07:50 -0800

Typically, the marketing product manager is responsible for the product
name. In reality, the name usually doesn't get decided upon until a writer
begins writing about the product, starting with "Use the ________________
to..." Then various names get bandied about until something is settled on,
and then there's usually a problem with that one, like the name is already
used, or a VP doesn't like it, so more names are bandied about until
something finally sticks.

- Scott Miller
smiller -at- Portal -dot- com
----------------------------------------------------
> What methods do you use for developing names?
>

From ??? -at- ??? Sun Jan 00 00:00:00 0000=




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