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Subject:Re: Merging marketing pubs with tech pubs From:Dan Roberts <DRoberts -at- ISOGON -dot- COM> Date:Fri, 28 Aug 1998 15:55:10 -0400
(ok, what the heck, it's Friday, and the martinis are chilling, may as
well stir up some trouble)
Elizabeth Kane expresses concern over her techcomm department merging
with marcomm to form something new and different. She then expresses
that she prefers techcomm over marcomm. And after her post, a few other
posters have encouraged her to determine methods of staying within the
techcomm area of the Comm department.
Yet I'm reminded of a poster earlier in the week (I dont remember the
name) who expressed fear and trepidation that she had a contract for
financial/inventory applications running on a mainframe. While some
followup posters encouraged her to determine methods of extracting
herself from the situation easily and gracefully, a number of other
followups encouraged her to test out the new environment, learn new
skills, increase background information, etc.
So I wonder if Elizabeth can use this techcomm/marcomm merger to perhaps
do similar things: bring some of the precision of techcomm to the
writing developed by the marcomm group, use the different methods of
addressing audiences, getting their attention, convincing them, to talk
to her techcomm readers. Take the best of both worlds and combine them
into one.
(so, are the glasses chilled and the limes sliced yet?)
