TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Trademark question From:Chuck Melikian <chuckm -at- MDHOST -dot- CSE -dot- TEK -dot- COM> Date:Thu, 5 Mar 1998 17:46:38 -0800
John Prince asked about placing the trademark symbol after every instance
of the trademarked name.
Well, at this company, the company name is registered and we do not
place a (R) after every instance of the company name. I also looked
at the Microsoft Manual of Style just to see what those crazy legal
beagles at Microsoft did. Guess what? They don't put (R) after
every instance of Microsoft. And if you look on page 238, they explain
why.
If you look at the Adobe Photoshop 4.0 User Guide, you will discover
that neither Adobe or Photoshop have the (R) after them within text.
Both Adobe and Photoshop are registered trademarks.
So, I think that John is correct in his opinion that using the (R)
(or TM) after every occurence of the subject term is not necessary.
Chuck
chuck -dot- melikian -at- tek -dot- com
While the above opinion does not represent the position of the company
I work for, it should.