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Subject:Re: Does marketing and technical writing mix From:"Wing, Michael J" <mjwing -at- INGR -dot- COM> Date:Thu, 8 Jan 1998 17:09:51 -0600
> And anybody who has ever worked with a technical writer who also
> writes print ads, brochures, proposals, articles, direct mail, etc.,
> knows the technical writing skills of these people is markedly
> superior than that of those who cannot, especially those troglodytes
> who are contemptuous of the people who can communicate on a human
> level.
>
Are you saying that there is more skill to MARCOMM writing than
liberally sprinkling, "State of the Art", "Leading Edge", and "New and
Improved" into the text and plastering the company logo over every bit
of whitespace ;^) ?
