Reader analysis

Subject: Reader analysis
From: geoff-h -at- MTL -dot- FERIC -dot- CA
Date: Fri, 19 Dec 1997 10:04:57 -0600

Jim Snowden is <<doing a bit of readership analysis for our
next product>>, and looked for advice on some of the types
of information to collect.

None of what you listed is wrong, but here are a few more
pointed questions you can ask that will get you to the
answers more directly than the broader categories you're
working with (e.g., advanced vs. new user):
- what tasks to you need to perform with the tool?
- how often do you consult online help? printed manuals? If
you had a choice, which would you consult?
- what do you like least about online help? about printed
- what do you like most about online help? about printed

See where I'm going with this? Fine tune these (and add
more) as necessary or appropriate. The results will define
a typical user much better than an ad hoc category such as
"power user".

--Geoff Hart @8^{)} geoff-h -at- mtl -dot- feric -dot- ca
Disclaimer: Speaking for myself, not FERIC., or

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