Re: Its and It's

Subject: Re: Its and It's
From: Beth Agnew <bagnew -at- INSYSTEMS -dot- COM>
Date: Mon, 22 Sep 1997 13:01:00 -0400

TRIAD Services asked:

Why do so many people have problems with its and it's?

It's because we have seen them confused so many times in print that the
wrong one is starting to look correct. It's the "Sleeper Effect" -- for
some reason the brain likes to hold onto misinformation given by an
unimportant source, making it seem accurate and authoritative when recalled
from memory. I absolutely *know* the difference between the possessive and
the contraction, and when to use either, but I find myself unconsciously
typing the wrong one from time to time. Annoys me like silly, sometimes.

And that's my Pop Psychology input for the day.

--Beth

Beth Agnew
Senior Technical Writer, InSystems Technologies Inc.
65 Allstate Parkway, Suite 100
Markham, Ontario, Canada L3R 9X1
mailto:bagnew -at- insystems -dot- com Tel: (905) 513-1400 ext. 280
Fax: (905) 513-1419
Visit us at: http://www.insystems.com

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