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Subject:Re: Resources for Writing White Papers From:Suzanne Gerrior <sgerrior -at- MICROSOFT -dot- COM> Date:Wed, 4 Jun 1997 06:51:51 -0700
I have been reading the Janice King book _Writing High-Tech Copy That
Sells_ and I highly recommend it. I am moving more into marketing
writing and this book has been a great source of information. I ordered
it directly from Wiley (STC members get a 10% discount).
Suzanne
Information Developer
Softimage/Microsoft
> ----------
> From: BeckyF[SMTP:BeckyF -at- BRISTOL -dot- COM]
> Sent: Wednesday, June 04, 1997 9:03 AM
> To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
> Subject: Re: Resources for Writing White Papers
>
> Jennifer Geaslen writes:
> > I was hoping someone would know of an article or book that more
> clearly
> > defines the contents of a white paper and ways to approach the
> writing.
>
> Janice King's _Writing High-Tech Copy That Sells_ addresses white
> papers,
> including types of white papers, when they are useful, and what types
> of
> content they typically contain. Here's the info from
>http://www.amazon.com
> about this book:
>
> Writing High-Tech Copy That Sells
> by Janice M. King
>
> Paperback, 275 pages
> List: $19.95 -- Amazon.com Price: $15.96 -- You Save: $3.99(20%)
> Published by John Wiley & Sons
> Publication date: February 1,1995
> Dimensions (in inches): 9.24 x 6.15 x .79
> ISBN: 0471058467
>
> Regards,
>
> Becky
> beckyf -at- bristol -dot- com
>
> ~~
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