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> I am curious. Should technical writers, whose normal
> responsibilities are within an IS organization, take offense when
> asked to write or edit marketing type articles and brochures? Is it
> proper that writers say, "I'm a technical writer and only write user
> manuals! I can't write maketing material."
"Offense"? I think not. High-tech marketing communication is a form
of technical communication. Even STC has a MarCom PIC. You have many
skills that a lot of marketing people do not have, which makes a nice
little niche within marketing. Besides, you'll have something nice to
add to your portfolio for future use.
Should you accept this mission. . . . I highly recommend "Writing
High-Tech Marketing..." (can't remember the exact title) by Janice
King.
Jane Bergen
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Jane Bergen, Technical Writer
janeb -at- answersoft -dot- com
AnswerSoft, Inc.
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