ANN: All day SGML seminar in New York City

Subject: ANN: All day SGML seminar in New York City
From: Chet Ensign <Chet_Ensign%LDS -at- NOTES -dot- WORLDCOM -dot- COM>
Date: Mon, 28 Aug 1995 16:07:55 EDT

Announcement:

Open for Business
The SGML Standard

An Educational Seminar For Business and Information Management
==============================================================

September 19, 1995

8:30 am - 5:00 pm

McGraw-Hill Building
1221 Avenue of the Americas
New York, New York

Sponsored by SGML Open and the SGML Forum of New York


90 percent of a corporation's assets are stored--not in databases--but in
documents. What can you do right now to protect that information, to make it
accessible and deliverable in a choice of mediums? What can you do to prepare
for the explosive growth of the Internet and its impact on your business?

The answer is SGML.

The Standard Generalized Markup Language (ISO 8879) is the international
standard for open interchange of documents and structured information objects.
SGML is **Information Interoperability.** It's the one standard that the
semiconductor, aerospace and automotive industries are all adopting. In fact,
companies in every market are recognizing the strategic advantages of SGML.

Find out why at "Open for Business: The SGML Standard," a unique one-day,
dual-track seminar jointly sponsored by SGML Open and the SGML Forum of New
York.


The Information You Need
=======================

"Open for Business: The SGML Standard" examines the practical issues you're
dealing with, including:

* SGML, HTML and the Internet
* Assessing the Business Needs for SGML
* Selling the SGML Concept to Management and Users
* The Business Case for an Industry Initiative
* SGML Databases and Document Management
* SGML and Legacy Data: Issues and Options
* Building an SGML System: Toolset Overview

"SGML is bringing together open
systems and structured documentation
like never before...Most observers see it
becoming a standard as ubiquitous as
SQL or Postscript."
Open Computing


Who Should Attend
=================

"Open for Business: The SGML Standard" is an educational forum to provide
business and technical information on SGML, the problems it solves, its
application within information management environments, and its potential
benefits. The dual-track program insures that the information presented will be
relevant to all attendees, including:

* Business and Financial Management
* Information Systems Management
* Publishing Managers
* Anyone interested in SGML or HTML

It is an ideal event for members of business and IS to attend together.


SGML and the Internet
=====================

Count on it. If you're not already using the Internet, you soon will be. All it
takes to publish electronic documents on the net is access to a Web server and
the HyperText Markup Language (HTML). How does HTML relate to SGML? What role
will SGML play in delivering and managing Internet documents?

Open for Business: The SGML Standard" has the answers you're looking for.


"The fundamental message of SGML
is that your documents can stop
being overhead and start contributing
to productivity and innovation."
Byte Magazine


How to Register
===============

Registration for "Open for Business: The SGML Standard" is limited, so reserve
your space early.

The seminar fee is $99.00 U.S. Members of the SGML Forum of New York or SGML
Open qualify for a discounted rate of $35.00.

Join the SGML Forum of New York for the annual membership fee of $40.00 and be
eligible for the discounted admission to the seminar! For information on Forum
membership, contact Chet Ensign at +908-771-9221, email: censign -at- lds -dot- com -dot-

To register for "Open for Business: The SGML Standard" contact SGML Open at
+412-264-4258, email: info -at- sgmlopen -dot- org -dot- Fax this reply card to +412-264-6598,
or mail it with a check made payable to:

SGML Open
910 Beaver Grade Road, #3008
Coraopolis, PA 15108


__ Enclosed is my check for ________________________________

__ Invoice my company. P.O.#________________________________


Name _______________________________________________________

Title ______________________________________________________

Company ____________________________________________________

Address ____________________________________________________

City, State, Zip ___________________________________________

Phone ______________________________________________________

Fax ________________________________________________________


Others from my company who plan to attend:

Name _______________________________________________________

Name _______________________________________________________



The Sponsors
============

SGML Open is a non-profit international consortium of providers of products and
services, dedicated to accelerating the further adoption, application and
implementation of SGML.

The SGML Forum of New York is a non-profit organization devoted to the exchange
of ideas and information about SGML. Members represent a wide variety of
industries including publishing, financial services, insurance, securities,
telecommunications, defense and pharmaceuticals.


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