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Subject:Re: Use of TMs From:SuePStewrt -at- AOL -dot- COM Date:Thu, 22 Dec 1994 21:33:03 -0500
The reason that companies like Xerox and Kimberly-Clark (Kleenex) seem so
fanatic about the way their trademarked names are used is because if a TM
*does* become common usage, the company can *lose* legal ownership of it.
That means that the Podunk Copier Company could sell their machine as a
"xerox machine."
If you consider the amount of advertising major corporations do, you
understand the immense investment they have in what seems to be "just a
word." So if they seem silly, sometimes, it's because they have paranoid
legal departments and are protecting ye olde bottome line.
