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For several years I was the adjunct marketing person (copywriting, design,
layout), technical writer, and webmaster for a medical device imagining
company. I also scripted and produced videos.
Adding to what Gene wrote, I'm told that competition is such in Silicon
Valley that everyone is brought in as a "manager."
On Sun, Sep 10, 2017 at 5:49 AM, D S <seinsfrage -at- gmail -dot- com> wrote:
> Hi Erika,
>
> Occasionally, I see roles advertised whose responsibilities include
> coordinating with the folks in marketing to produce documentation that is
> part of a broader content marketing strategy. I'm no prophet, but I suspect
> "re-purposing" documentation in this manner will become more common.
> Whether this will lead to a demand for tech writers who also possess
> content marketing skills remains to be seen, imho.
>
> Here's a link to brief piece that appeared on Tom Johnson's blog:
>http://idratherbewriting.com/2016/01/04/content-marketing-
> to-the-rescue-for-thought-leadership/
>
> Regards,
> Dan
>
> On Sun, Sep 10, 2017 at 2:15 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:
>
> > This is a new trend I'm seeing in job descriptions. Companies expect
> > marketing writers to possess webmastering skills, meaning the writers
> > should know how to write for the web (micro-copies, blogs, etc), produce
> > videos, use a WCM (sometimes one or more specific tools) and use
> analytics
> > for decision making.
> >
> > Surprisingly (or not) I haven't seen even one ad that combines technical
> > content writing with webmastering. Technical content is usually
> bite-sized
> > and merged with ticketing systems, sometimes with training. No
> > marketing-technical convergence, managers are out, directors are in.
> >
> > Do you also see these trends? Other trends? What do you make of it all?
> >
> > Erika
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