Re: Acronyms in Marketing Material

[Tony Chung <tonyc -at- tonychung -dot- ca>]

Kornika,

I've seen acronyms in tech and marketing materials, using different
conventions:

- My Awesome Software (MAS) ... Then use MAS from that point onward.

- MAS (My Awesome Software) ... Then use MAS from this point onward.

However, to Gene'a point, why wouldn't Marketing want to build the brand
around the product name, rather than the acronym. Is the product name so
long that only an acronym would do?

Perhaps marketing wants to build the acronym as the brand?

-Tony


On Tuesday, October 7, 2014, Kornika King <kornika -dot- king -at- gmail -dot- com> wrote:

> Yay or nay?
>
> For example, "My Awesome Software is a complete solution for ..." and then
> later, "MAS will help you ..."
>
> Regards,
> [image: Kornika King] <http://myvisionexpress.com/>
> Kornika King, COA | Writer
> 954.551.0607 | kornika -dot- king -at- gmail -dot- com <javascript:;>
> *Want to stay in touch?* Subscribe to my blog by clicking here >>
> <http://feedburner.google.com/fb/a/mailverify?uri=ikornika> [image:
> facebook.com/ikornika] <http://www.facebook.com/ikornika> [image:
> linkedin.com/in/ikornika] <http://www.linkedin.com/in/ikornika> [image:
> twitter.com/ikornika] <http://www.twitter.com/ikornika> [image:
> instagram.com/ikornika] <http://instagram.com/ikornika>
> [image: about.me/ikornika] <http://www.about.me/ikornika>
> [image: kornika.com] <http://www.kornika.com/>
>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> Read about how Georgia System Operation Corporation improved teamwork,
> communication, and efficiency using Doc-To-Help | http://bit.ly/1lRPd2l
>
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
> You are currently subscribed to TECHWR-L as tonyc -at- tonychung -dot- ca
> <javascript:;>.
>
> To unsubscribe send a blank email to
> techwr-l-leave -at- lists -dot- techwr-l -dot- com <javascript:;>
>
>
> Send administrative questions to admin -at- techwr-l -dot- com <javascript:;>. Visit
> http://www.techwhirl.com/email-discussion-groups/ for more resources and
> info.
>
> Looking for articles on Technical Communications?  Head over to our online
> magazine at http://techwhirl.com
>
> Looking for the archived Techwr-l email discussions?  Search our public
> email archives @ http://techwr-l.com/archives
>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Read about how Georgia System Operation Corporation improved teamwork, communication, and efficiency using Doc-To-Help | http://bit.ly/1lRPd2l

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications?  Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions?  Search our public email archives @ http://techwr-l.com/archives