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Posted on Monday, April 29, 2013

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In this posting, look for the following:

* Latest Articles on Tech Writer Today Magazine

* Adobe News of the Month

      * News, Webinars and Blogs of the month

* Adobe Day Webinars

* May 3 – Adobe Day @STC Summit

* June 12 - Adobe Day @UA Europe 2013

* Sponsored Posts

* AdobeDay is back! And it’s a BYOT party!

* MadCap Software Invades the STC Summit

* Latest Jobs on Tech Comm Jobs

* Latest Tech Comm News

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TechWhirl’s Tech Writer Today Magazine



Every week TechWhirl publishes articles, news, and events focusing on
technical communications and technical writing.

Latest Articles (http://techwhirl.com):



* Excited about our #TWFast5 interview with"Word Up!" author
@MarciaRJohnston tomorrow @ 12PM ESDT | http://bit.ly/ZinCRj #writingtips

* How is #ubiquitouscomputing changing #techcomm? Vote in the new TechWhirl
poll and post a comment | http://bit.ly/16a7J3b

* Start your weekend off by revisiting TechWhirl this week with the
#techcomm recap | http://bit.ly/11J1EGS

* Time for #TechWriter This Week awesomeness. #TechComm #UX
#contentstrategy and even #TV | http://bit.ly/15JFNTV

* Craig Cardimon reviews @MarciaRJohston's "Word Up" in advance of our Fast
5 interview | http://bit.ly/17ibp0G | #techcomm #writing

* Cool new TechWhirl poll needs your vote and comment: will wearable
computers change #techcomm? | http://bit.ly/ZGTT10

* A little quiet time with the TechWhirl
weekly#TechComm<http://hootsuite.com/dashboard> recap
| http://bit.ly/10nNVbA <http://t.co/WeV5p2UY2o>

* Busting #techcomm <http://hootsuite.com/dashboard> cliches and other cool
stuff on#UX <http://hootsuite.com/dashboard> and
#contentstrategy<http://hootsuite.com/dashboard>
 in #TechWriter <http://hootsuite.com/dashboard> This Week | http://
bit.ly/Z64pSQ <http://t.co/b7R74W8VmP>



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Adobe News of the Month



We launched a digital campaign on http://www.dowriteright.com for technical
writers who want a more powerful authoring tool than Word.



There are also a lot of conversations on social platforms (Facebook,
LinkedIn and Twitter) on the same subject – search for #WriteRight to join
the conversation!



*News of the Month*



The Adobe Day preparations are back in full swing as we put together a
great ensemble of speakers and experts. If you are in the Atlanta and / or
attending the STC Annual Summit, do register for this free event
http://bit.ly/10264rB on May 5th and spend your Sunday morning listening to:



      * Chas Corfield, the inventor of FrameMaker talk about the changing
form of content consumption

* Rahel Baillie ask you if your content is ready for the content economy

* John Daigle tell you how to navigate through the mobile documentation
highway

* Mark Lewis talk about the metrics for the content carpenter

* The panel discussion chaired by Scott Abel, The Content Wrangler, that
presents its take on the future role of a technical writer



Also, based on social feedback we removed all sign-up needs from our
#WriteRight campaign collaterals. You can now access all PDF documents
http://bit.ly/XU8Avr without filling up the contact form. Look out for the
new and updated list of webinars and videos on the site.

*Webinars of the Month*



* Rick Stone on integrating Captivate videos in your RoboHelp content
http://adobe.ly/HIRYE

* Matt Sullivan on Focused Highlights of Standard (unstructured) FrameMaker
11 http://adobe.ly/HIRYE

* Tom Aldous on Leveraging the Power of Two Industry Leaders: Acrolinx and
FrameMaker http://adobe.ly/Zjf7SZ

* Chris Despopoulos on FrameMaker ExtendScript: One End-User's success
story http://adobe.ly/ZjfqNC

* Scott Prentice on How to Optimize content for a smooth migration into XML
or DITA http://adobe.ly/ZjfEEk

* Jang Graat's introduction to FrameMaker in English, German and Dutch
http://adobe.ly/HIRYE

* Tammy Halter on Database Publishing with FrameMaker 11 –

When your print color catalogue is too important to give up
http://adobe.ly/WWfSlK



Blogs of the month



* Video on publishing FrameMaker content to multiple devices via RoboHelp
http://adobe.ly/ZfKAFs

* Making FrameMaker work for you using the ExtendScript Toolkit by Jang
Graat http://adobe.ly/X9LdPC

* Maxwell Hoffmann's Frame versus Word blog series:

* Cross References http://adobe.ly/YMexPv

* Slideheads http://adobe.ly/105MsDt

* Catalogs for text and graphics, format override restorations
http://adobe.ly/1198WEb

      * Single sourcing and multichannel publications
http://adobe.ly/119OpiJ

* Part 6 http://adobe.ly/ZJbo1d, Part 7 http://adobe.ly/ZJbrdx and Part 8
http://adobe.ly/ZTLNTl on reasons to move from FrameMaker 7.X to 11



Upcoming Webinars

* *



April 29, 2PM PDT AdobeTCS webinar: "HYPERWRITE Sess 2) The importance of
metadata"



Register at:    http://adobe.ly/12tRTgx



Partly due to the advent of XML, many parts of the documentation process
can now be automated. And one of the keys to accurate “processing” and
“transforming” of text is metadata. Metadata is data about data.
Information that describes or classifies information. Even if we've never
used the term "metadata" before, we've actually know it well. An index is
metadata. It helps describes the information, but it is not part of the
core information itself. When we look deeper, we find metadata in document
styling, in semantic mark-up, in SEO, in translation, in content management
systems, and even in file names. By improving our knowledge and application
of metadata, we can raise the quality of our documents.







About the Presenter: Based in Melbourne, Australia, Dr Tony Self
(@hyperwrite) has over 30 years of experience as a technical communicator.
For over 20 years, Tony has worked in the areas of online help systems,
computer-based training, and XML documents. In 1993, he founded HyperWrite,
a company providing training and consultancy in structured authoring, Help
systems, DITA, and technology strategy. Tony completed his PhD in semantic
mark-up languages in 2011, and his book The DITA Style Guide was published
in the same year. He is a member of the OASIS DITA Technical Committee (and
chair of the DITA Help Subcommittee), is an adjunct teaching fellow at
Swinburne University, and is the Director of Training for TCTrainNet, a
training initiative of tekom, the German professional association for
technical communicators.



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April 30 at 10AM PDT, AdobeTCS webinar: "Optimizing your RoboHelp content
for best SEO results"



Register at:   http://adobe.ly/10tp2WI



RoboHelp 10 swiftly creates beautiful WebHelp, HTML5 or other types of web
and Help files. In nearly all cases, your users are going to use search to
locate desired content. In some cases, your RoboHelp published results may
allow search to go outside of your files and bring up results from other
website. Obviously, you would not want information from a competitor’s
website to appear at the top of the list. Search Engine Optimization (SEO)
is a high priority for the success of your projects.



Fortunately, RoboHelp 10 provides a number of easy-to-use tools to help
refine and control the search experience for your users. In this session
you will see live examples on how to use a variety of tools and techniques,
including:



== Metadata menu to define search keywords



== Linguistic synonyms



== Stop lists



Join our special guest, RoboHelp expert Willam van Weelden, for this
dynamic presentation, which will be filled with many short, simple, live
examples. Willam van Weelden is from Amsterdam and expert in CSS3 design
and the new HTML5 standards. (www.wvanweelden.eu)



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May 2 at 3:00 PM PDT AdobeTCS webinar:

"Database Publishing with FrameMaker 11 – When your print color catalogue
is too important to give up"



Register at:   http://adobe.ly/WWfS5x



A classic customer tale – The company has taken the leap to move their
product data into an online stores system, so that their customers can
order their products online. Even though customers are ordering online,
they still expect to receive their 600 color page, 12,000 product catalogue
in print.



Marketing Team requirements:



== Must re-use content from their proprietary stores system for the print
catalogue



== Desire to have the print catalogue produced automatically



== Must be able to produce high quality color PDF’s for print publishing





Desktop Publishing Team requirements:



== System must be able to be easy for desktop publishing staff to use.



== Multiple users (normally four) must be able to work on the catalogue at
the same time during catalogue preparation.



== User may need to tweak content, styles and advertising randomly, just
before they go to print.



== Must be able to generate accurate Catalogue and Section level TOC’s
based on last second changes.



== Must be able to generate an accurate Parts Index for the entire
Catalogue.





Re-using the data that comes out of the stores database, Tammy will
demonstrate how by converting database fields into useful well-formed XML
that allows Adobe FrameMaker 11 to do what it does best, produce a robust
600 page catalogue ready for print.



About the Presenter: Tammy Halter is the founder and sole Director of
Absolute Data Group, with over 17 years' experience in the information
technology field; including SGML/XML publishing, S1000D Interactive
Electronic Technical Manual (IETM)  and IETP delivery, combined with
document management experience with various solution companies. Tammy has
been a technical trainer, support engineer and project manager for several
SGML software Distributors over the years, and was the Frame Product
Engineer, Asia Pacific & Latin America for Adobe Systems in 1997. Tammy is
a winner of numerous awards in the industry and a speaker at several
industry programs



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Adobe Day May, 5, Atlanta, GA, USA. 8AM – 1:30PM



Attending STC Summit 2013?



Don’t forget to arrive a day before the STC Summit to attend Adobe Day.
Back by popular demand, Adobe Day has great lineup of speakers including
Chas Corfield, the father of Frame Maker.



Register for free at http://bit.ly/Ad0beDay



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Adobe Day June, 12, Machester, UK 12PM – 5PM



Adobe is excited to invite you to the free networking and thought
leadership “Adobe Day @UA Europe 2013” event at Manchester, UK on 12th
June, 12PM-5PM. You can access the details about this event and also
register by clicking here http://bit.ly/13u6eIU



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TechWhirl Sponsored Posts



*#AdobeDay is back! And it’s a BYOT party! http://adobe.ly/15yN5JL

* MadCap Software Invades the STC Summit http://bit.ly/10EdC7J



Interested in having a sponsored post on TechWhirl? Find out more here:
http://bit.ly/15nQpWg



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Latest Tech Comm Jobs on TechWhirl



Technical Editing: http://bit.ly/TechnicalEditingJobs

Technical Writing: http://bit.ly/TechnicalWritingJobs

Google+ Page | http://gplus.to/TechCommJobs



Some of our roles:



* Technical Editor (San Diego, CA) http://ow.ly/2wvwm7

* Technical Writer Analyst (Phoenix, AZ) http://ow.ly/2wvmaz

* Technical Writer-Editor (Industry Analyst) (Philadelphia, PA)
http://ow.ly/2wvdtL

* Sr Technical Writer (San Diego, CA) http://ow.ly/2ws5vw

* RCIS Technical Writer 2 (Overland Park, KS) http://ow.ly/2wrVpz

* Principal Technical Writer (Marlborough, MA) http://ow.ly/2wrLmm

* Content Developer (Seattle, WA) http://ow.ly/2wqD9T

* Manager Content Design PayPal (Austin, TX) http://ow.ly/2wquLi

* Digital Content Developer (Waynesboro, VA) http://ow.ly/2wqkjK

* Lecturer in Technical Communication (Ann Arbor, MI) http://ow.ly/2wp4HJ

* Technical Writer (Maplewood, MN) http://ow.ly/2woVvW

* Technical Writer (Bellevue, WA) http://ow.ly/2woN2x

* Technical Writer /Editor (Austin, TX http://ow.ly/2woCcf

* Technical Writer/Editor II (Washington, DC) http://ow.ly/2worPU

* Learning Consultant/ Instructional Designer (Oakland, CA)
http://ow.ly/2wn8Fh

* Sr. Instructional Designer & Learning Specialist (Human Resources)
(Houston, TX) http://ow.ly/2wmSZw

* eLearning Instructional Designer (New York, NY) http://ow.ly/2wmJqb

* Technical Writer (Portland, OR) http://ow.ly/2wmJqc

* Technical Writer (Detroit, MI) http://ow.ly/2wlic2

* Senior Technical Writer (Norfolk, VA) http://ow.ly/2wl8Ek

* Technical Writer (San Diego, CA)http://ow.ly/2whIOa<http://t.co/u8LIc7MqZi>

* Technical Writer (Austin, TX) http://ow.ly/2whzwP <http://t.co/EFg4pQMm5D>

* Technical Writer (Portsmouth, VA) http://ow.ly/2whq96<http://t.co/lQqQih3baq>

* Junior Digital Content Manager (New York, NY)
http://ow.ly/kcQX9<http://t.co/D9jBOnL9xK>

* Content Developer (NCLEX) (Chicago, IL)
http://ow.ly/2wg8Yp<http://t.co/cax7NMcMd6>



More Jobs on Tech Comm Jobs: http://bit.ly/techcommjobs



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Technical Communication News



Latest Tech Comm News (http://news.techwhirl.com):



* ANCILE uPerform™ 5 Accelerates Training Programs Across the Enterprise
http://ow.ly/2wrLii

* CSOFT Launches Term Assist Desktop Translation Application http://
ow.ly/2wbKPv <http://t.co/D4KcJp3oR1>

* Astoria Software and Acrolinx Announce Strategic Partnership http://
ow.ly/2w9Gjz <http://t.co/jVR8Ls4Qtz>

 * Data Conversion Laboratory (DCL) Appoints Bilitzky Chief Information
Officer http://ow.ly/2w3Qtr <http://t.co/1yx9pfQLLr>

* Ektron 8.7 Features Editing Enhancements and Cloud and SharePoint Support
http://ow.ly/2vYnrx <http://t.co/sPCGL07TAk>

* Stilo Extends Migrate Functionality with DocBook to DITA Conversion
Capability http://ow.ly/2vXpYl <http://t.co/jKlpe8ROcO>



Interested in getting the news first or sharing a little?  Join our new
LinkedIn Group—Technical Communication News: http://linkd.in/TechCommNews



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