The "fundamentally trivial business [of] technical writing"

Subject: The "fundamentally trivial business [of] technical writing"
From: DoughtyTechWriter Mordant <doughtytechwriter -at- yahoo -dot- com>
To: Tech Writers List <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 2 Apr 2013 12:05:23 -0700 (PDT)

-- this deathless phrase courtesy of Tim O'Reilly.
 
I wonder if this opinion got attention when it was first expressed (in an essay in 2004). It is referred to in this take-down of O'Reilly:  
 
http://thebaffler.com/past/the_meme_hustler
 
Doughty
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