TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
The company I work for (in the veterinary services field) once gave out "poopy dogs" - a key chain with a white plastic dog on it. You squeezed the dog, and well... it pooped. The poopy dog was HUGELY popular with the veterinary technicians who received it. They, after all, had to deal with the real stuff every day. :) Gotta know your audience.
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