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From: techwr-l-bounces+bwillimott=cbvcollections -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+bwillimott=cbvcollections -dot- com -at- lists -dot- techwr-l -dot- co
m] On Behalf Of Karen Felker
Sent: Friday, November 04, 2011 1:31 PM
To: Tech Writers
Subject: Suggest something else besides Leverage
We have a new marketing guy who loves to use the word leverage, as in
"Leverage the features of our wonderful product to improve your life."
When I search for similar uses on the Internet, I find this usage is not
so common yet.
I've been given the opportunity to edit this stuff, but the only other
words I can think of that come close are "exploit", which has a nasty
undertone, and "take advantage of", which is a bulkier phrase than the
single word leverage.
I realize "use" would work as well, but it's not splashy enough for
marketing. Does anyone have any other suggestions?
Karen Felker
"Every one of us is precious in the cosmic perspective. If a human
disagrees with you, let him live. In a hundred billion galaxies, you
will not find another." -Carl Sagan, astronomer and writer (1934-1996)
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