Re: Penguins?

Subject: Re: Penguins?
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 30 Oct 2011 15:22:26 -0700

Unfortunately, you don't always get to know your audience. Even if you think you do, there are plenty of cases where products ended up selling more to unpredicted users than the ones that marketing intended. Also, you can't always know if the audience you start out with will change in the future. And then there are those folks who just like to look at the penguins.

If time and budget permits, I would create the content. For documents being delivered in online formats, you can make it accessible by links. For printed documents, you can use sidebars readers can ignore if they don't need the extra information.

Gene Kim-Eng
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References:
Penguins?: From: Becca
Re: Penguins?: From: Mike Starr

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