Re: Does metadata matter any longer

Subject: Re: Does metadata matter any longer
From: Chris Morton <salt -dot- morton -at- gmail -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 1 Feb 2011 11:33:54 -0800

Hi John,

Without doing conclusive research, my gut tells me "no" based on some work I
did over half a year ago. That said, I think you may find what you're
looking for at http://searchenginewatch.com/. My understanding is that pages
are ranked according to how many external links point to a given page, so it
pays to have as many locations referencing the desired target page as
possible.

If this is bogus information, I'm interested in being educated.

> Chris

On Tue, Feb 1, 2011 at 11:21 AM, John Posada <jposada99 -at- gmail -dot- com> wrote:

> Hi, guys...we're on a content-evaluation and review kick of our
> external support web pages and I've defined a bunch of criteria that
> we are using to evaluate content.
>
> One of the criteria I've used to review the content was whether the
> page included title and description meta data. About 91% of our
> material does not.
>
> So,,, the question. Before I dedicate resources for updating our
> content, for the major search engines (Google/Yahoo/Bing), is meta
> data an important tool in finding/ranking web content or has the
> technology moved on to more sophisticated criteria?
>
> Thanks
> --
> John Posada
> http://jposada.zenfolio.com/
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References:
Does metadata matter any longer: From: John Posada

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