Re: Fonts in web help

Subject: Re: Fonts in web help
From: Sally Derrick <sjd1201 -at- gmail -dot- com>
To: Jefe de redacción <editorialstandards -at- gmail -dot- com>
Date: Thu, 19 Aug 2010 12:16:36 -0500

At the companies I've worked at, corporate fonts were used on the corporate
web site and in sales and marketing collateral. They were not used or
required in the tech docs. When we did hard copy manuals (way back when),
the fonts on the cover and the title page were corp fonts but everything
else was chosen for the reader, not the company image. After 20+ years at
this, I assumed that was pretty much normal behavior. Bad assumption? I
did discuss it with a couple of marketing directors along the way, so maybe
I just got lucky that they thought the same as I.

Sally


2010/8/19 Jefe de redacción <editorialstandards -at- gmail -dot- com>

> With PDFs and other formats, you can let the end-user's computer
> supply a "reasonable" substitute for a font that you used to create a
> document, or you can embed (if allowed) the font, or you can embed
> just the characters that you actually use.
>
> What's the approach when it's webbish stuff or WebHelp, and the new
> corporate font is not commonly available?
>
> When I've occasionally done my own web pages, I've always used default
> fonts or I've outlined anything that needed to maintain a certain
> look, on the premise of "better safe than WingDings". Current
> employer uses webhelp for some products.
>
> </kevin>
>
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Follow-Ups:

References:
Fonts in web help: From: Jefe de redacciÃn

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