Re: All good things come to an end....

Subject: Re: All good things come to an end....
From: David Neeley <dbneeley -at- gmail -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com, Bill Swallow <techcommdood -at- gmail -dot- com>
Date: Sat, 12 Jun 2010 09:49:49 +0300

A classic experiment in some university psychology labs involved how
people perceive beer tastes.

It has been shown over and over again that within any given class of
beer, the ability to discern an exceptional beer from a much cheaper
one *after the first glass* diminishes rapidly.

Test subjects who claimed a discriminating palate when it came to beer
would be given a glass of their favorite. Then, refills (obviously
unknown to them) were with the "cheap stuff"). This substitution is
very rarely detected in the real world.

This means you can obviously save a great deal of cash with little
sensory difference if you tend to drink more than a single beer at one


On Sat, Jun 12, 2010 at 09:00, <techwr-l-request -at- lists -dot- techwr-l -dot- com> wrote:
> From: Bill Swallow <techcommdood -at- gmail -dot- com>
> To: Lauren <lauren -at- writeco -dot- net>
> Date: Fri, 11 Jun 2010 08:02:37 -0400
> Subject: Re: All good things come to an end....
>> "Cheap beer"???  Nooo.  The end of the year is six months away, stock up
>> on beer or a beer trust fund, but don't go for the cheap stuff!
> Agreed. One thing I haven't given up on since being laid off in Dec
> '08 is good, honest craft beer. And, I've stepped up homebrewing as
> well. In fact, there's even a brewery plan in the works... Thank
> goodness for the occasional contract gig, though. Life's too short to
> drink cheap beer. ;)
> --
> Bill Swallow

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