RE: Lumpy Cadeaux/Bijoux

Subject: RE: Lumpy Cadeaux/Bijoux
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: David Neeley <dbneeley -at- gmail -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 9 Jun 2010 09:19:54 -0400

Because... it's the marketing droid in charge of the
visuals for this product line who OK'd the name on
the CD artwork - which was my original question.
I can report it accurately or fudge it as you say,
but if thousands of CDs go out with an improper
name (from a preserve your trademark perspective)...

Anyway, the "Lumpy" line includes half a dozen other
products, as well, and those have similar, but not
identical toolkit CDs and document CDs for each.

David Neeley [mailto:dbneeley -at- gmail -dot- com] noted:
> Kevin,
> Personally, I am usually for hewing to the KISS principle.
> Since the instructions will ship with one or the other product and not
> both, why not something simpler that finesses the problem and saves
> space to boot:
> "Insert the Lumpy Toolkit CD."
> It would be darned difficult to mistake which CD is meant and the
> results would be appropriate for users of either product.
> You also avoid the unnecessary complexity of both the
> original suggestions.
> David
> On Wed, Jun 9, 2010 at 09:00,
> <techwr-l-request -at- lists -dot- techwr-l -dot- com> wrote:
> > From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
> > It's just the one toolkit that is shipped with either of those
> > two products, which are very similar, but one has a feature
> > that makes it address a specific (higher-end) market
> > niche... and pocket-book.
> >
> >  - Kevin
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Re: Lumpy Cadeaux/Bijoux: From: David Neeley

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