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>So, your opinions...Is this audience analysis supposed to be something separate from requirements analysis, or is one of them just an aspect of the other, or are they separate things that have some degree of overlap?<
IMHO they mean the same thing (<finding out what the users are *really* like and what kind of work they *really* do>) but for different industries. If you want to manufacture a product, you would call this activity requirements analysis. If you want to write something, the terminology is audience analysis.
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