RE: Teaching a practical business writing class and looking forprofessional rubrics

["Leonard C. Porrello" <Leonard -dot- Porrello -at- SoleraTec -dot- com>]

You crack me up, Nancy. Your first post rightly stresses the importance
of usability (i.e. writing to your target audience). Your second post
suggests that Keith missed the gist of your message because he wasn't
reading "attentively." To me, this looks like the epitome of whim (i.e.,
"subject to unpredictable change").

Leonard

-----Original Message-----
From: techwr-l-bounces+leonard -dot- porrello=soleratec -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+leonard -dot- porrello=soleratec -dot- com -at- lists -dot- techwr-l -dot- c
om] On Behalf Of Nancy Allison
Sent: Tuesday, August 18, 2009 7:44 AM
To: klhra -at- yahoo -dot- com
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re:Teaching a practical business writing class and looking
forprofessional rubrics

Keith: Everything you describe is what I put under the category of
"problem-solving." As you will recall, I said that the problem-solving
of our work employs all the creativity we have. Page layout, avoidance
of repetition, avoidance of jargon, clearly calling out important
information (it's not enough that the information be there; the reader
has to be able to recognize that it is there), and so on and so forth --
all of these questions involve our creativity, in all sorts of ways.

I am not oposed to creativity and I hope that anyone who read my post
attentively would have understood this.

I am opposed to the use of the writer's role as a gratification of
personal whimsy.

--Nancy
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