RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Al Geist" <al -dot- geist -at- geistassociates -dot- com>
To: "'Nancy Allison'" <maker -at- verizon -dot- net>, <Jessica -dot- Weissman -at- hillcrestlabs -dot- com>
Date: Tue, 5 May 2009 15:01:06 -0400

Jessica Weissman wrote:

>There are three keys to good marketing writing:

1) don't use "seamless" or "seamlessly" unless you're talking about
gluing two pieces of fabric together.

2) don't use "leverage" unless you are talking about physics or
financial stuff.

3) don't use paradigm unless you're talking about Greek, Latin, or
another language with similar grammatical structures.<


Why can't you use those terms? I've used them all successfully in marketing
for both print and online. I'm interested in the reasoning behind these
"three keys."

Al Geist
Technical Communicator, Help, Web Design, Video, Photography
Office/Msg: 802-872-9190
Cell: 802-578-3964
E-mail: al -dot- geist -at- geistassociates -dot- com
Website: www.geistassociates.com
See Also:
Fine Art Photography
Website: www.geistarts.com

"...I walked to work, quit my job, and kept walking. Better to be a pilgrim
without a destination, I figured, than to cross the wrong threshold each
day." (Sy Safransky)



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.
http://www.doctohelp.com

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


Follow-Ups:

References:
Re: Shazam! You're a marketing writer!: From: Nancy Allison

Previous by Author: RE: Re: Shazam! You're a marketing writer!
Next by Author: RE: Shazam! You're a marketing writer!
Previous by Thread: Re: Shazam! You're a marketing writer!
Next by Thread: RE: Shazam! You're a marketing writer!


What this post helpful? Share it with friends and colleagues:


Sponsored Ads