RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Jessica Weissman" <Jessica -dot- Weissman -at- hillcrestlabs -dot- com>
To: "Nancy Allison" <maker -at- verizon -dot- net>
Date: Tue, 5 May 2009 14:42:02 -0400

There are three keys to good marketing writing:

1) don't use "seamless" or "seamlessly" unless you're talking about
gluing two pieces of fabric together.

2) don't use "leverage" unless you are talking about physics or
financial stuff.

3) don't use paradigm unless you're talking about Greek, Latin, or
another language with similar grammatical structures.

- Jessica
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.
http://www.doctohelp.com

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


Follow-Ups:

References:
Re: Shazam! You're a marketing writer!: From: Nancy Allison

Previous by Author: Re: RE: Anonymizer or similar products
Next by Author: RE: Shazam! You're a marketing writer!
Previous by Thread: Re: Shazam! You're a marketing writer!
Next by Thread: Shazam! You're a marketing writer! (take II)


What this post helpful? Share it with friends and colleagues:


Sponsored Ads