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Folks, the way I have seen some companies deal with this is to bypass it altogether by using constructions in which the problem noun is preceded by the article "the". Even though Intel does not end in an x or s, they still didn't want the possessive form used. So everything was, "The Intel Pentium 5 processer (never "Intel's Pentium 5 Processor")," "The Intel Brain Scrub Brush," "The Intel Mobile Computing Group", etc. It's a sidestep, but it works.
- Bernie Meyer
Concept Publications
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