RE: levels of detail -- are we beyond this?

[Jennifer Randel <jennifer_randel -at- khsd -dot- k12 -dot- ca -dot- us>]

Not sure if there are any marketing minds out there who can answer to this... When I was in college, I knew a guy who was majoring in Marketing and he told me that "Repeat" was added to the Lather. Rinse. instructions  simply as a marketing ploy to sell more shampoo. I'm not sure about the validity of this claim, but I find it easy to believe.

Regards,
Jennifer

-----Original Message-----
From: techwr-l-bounces+jennifer_randel=khsd -dot- k12 -dot- ca -dot- us -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+jennifer_randel=khsd -dot- k12 -dot- ca -dot- us -at- lists -dot- techwr-l -dot- com] On Behalf Of Combs, Richard
Sent: Tuesday, August 19, 2008 8:42 AM
To: Downing, David; techwr-l -at- lists -dot- techwr-l -dot- com
Subject: RE: levels of detail -- are we beyond this?

Downing, David wrote:

> Regarding the shampoo instructions that were being discussed on Friday
-
> lather, rinse, repeat -- you don't really need to repeat. Once is
> enough. I submit that this last "instruction" is actually a piece of
> propaganda intended to sell twice as much shampoo.

My current shampoo (Melaleuca Original) says, "Repeat if desired" -- a refreshing acknowledgement that this step is entirely optional. Plus, it addresses the "endless loop" issue that someone was concerned about. :-)

Richard


Richard G. Combs
Senior Technical Writer
Polycom, Inc.
richardDOTcombs AT polycomDOTcom
303-223-5111
------
rgcombs AT gmailDOTcom
303-777-0436
------






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