Re: cross-cultural study on typefaces/fonts

[Ned Bedinger <doc -at- edwordsmith -dot- com>]

Sean Hower wrote:
> So, has anyone come across a book or study that examines this sort of thing. Something along the lines of psychology of colors but for typefaces/fonts? Has anyone run into any cross-cultural studies that examined the emotions that fonts evoked? A comparative study would be great.
>   


The web has some breezy mentions of Dr. Aric Sigman's study (2001). If 
you find a full copy, post the link, 'k?



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