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Re: newsletter approaches

Subject: Re: newsletter approaches
From: "Shira Abel" <shira -dot- abel -at- gmail -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 9 Jan 2007 15:41:38 +0200

First off, I hate newsletters which are links only. I never click on the
links to get more info.

Secondly, if you really want to change the structure now I strongly suggest
you call the mom on leave and ask her before you make significant changes to
her newsletters. A phone call is a small price to pay as opposed to coming
back to work and finding out that the entire structure of her job has
changed. She'll most likely appreciate being remembered as well.

-Shira


On 1/9/07, Mike Starr <mike -at- writestarr -dot- com> wrote:


None of the replies I've seen so far seem to consider the perspective of
whether it's right to take advantage of the newsletter editor's maternity
leave to make changes to the format and style of the newsletter. It's
possible that the newsletter editor already had those discussions with the
graphic designer and overruled those suggestions. I've always felt
annoyance
with those who take advantage of someone's temporary absence to make
drastic
changes to something.

I would suggest that you follow the existing format and style, developed
by
the person who was hired to do the job. If you or the graphic designer
think
changes need to be made, wait until the newsletter editor returns from
maternity leave and then begin a dialog with her. If it comes to pass that
she decides to stay home and not return from her maternity leave, then it
becomes your job to consider whether any changes are appropriate.

Patience, grasshopper...

And BTW, I prefer my newsletters in plain text and filled with content
rather than a collection of links.

Mike
--
Mike Starr WriteStarr Information Services
Technical Writer - Online Help Developer - Website developer
Graphic Designer - Desktop Publisher - MS Office Expert
Phone: (262) 694-1028 - Tollfree: (877) 892-1028 - Fax:(262) 697-6334
Email: mike -at- writestarr -dot- com - Web: http://www.writestarr.com

----- Original Message -----
From: "Erika Yanovich" <ERIKA_y -at- rad -dot- com>
Subject: newsletter approaches

Hi Whirlers,
We are sending an HTML e-newsletter to our customers which includes
contents exclusively created for the newsletter (cannot be found on our
website as articles). However, the entire newsletter archive can be
found on the site. Since the newsletter editor is on maternity leave,
I'm getting help from a graphic designer and according to her this is
not the way a newsletter should look like. She prefers a much shorter
HTML, full of links to articles that appear on the site and no actual
contents. I must say I'm subscribed to such a newsletter, but it always
annoys me me that there is no real contents, just a bunch of links. Is
this a de-facto standard? Opinions appreciated.
Erika

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References:
Re: newsletter approaches: From: Mike Starr

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