Re: Why marketing should make the user manuals

Subject: Re: Why marketing should make the user manuals
From: "Bill Swallow" <techcommdood -at- gmail -dot- com>
To: "Gene Kim-Eng" <techwr -at- genek -dot- com>
Date: Thu, 31 Aug 2006 10:36:17 -0400

...And prepare for the price tag. ;-)

On 8/30/06, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:

We create all our product document source files in glorious full
color, using page layouts, covers, header/footers, etc., etc., either
designed or at least blessed by our Marketing department. The
only stuff in them that is in B&W is what comes out of the product
data that way, and the only thing that determines whether something
is printed in B&W or color is the printing budget, which is set by
the same execs who set the Marketing budget. If they want glossy,
full color product manuals all they have to do is check off a
different box when they order them.

--
Bill Swallow
HATT List Owner
WWP-Users List Owner
Senior Member STC, TechValley Chapter
http://techcommdood.blogspot.com
avid homebrewer and proud beer snob
"I see your OOO message and raise you a clue."
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WebWorks ePublisher Pro for Word features support for every major Help format plus PDF, HTML and more. Flexible, precise, and efficient content delivery. Try it today! http://www.webworks.com/techwr-l

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Follow-Ups:

References:
RE: best site for finding tech writer conf. info: From: Rick Sapir
Why marketing should make the user manuals: From: Keri Morgret
Re: Why marketing should make the user manuals: From: Gene Kim-Eng

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