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Subject:Re: Why marketing should make the user manuals From:Rebecca Stevenson <rjstevenson -at- sprynet -dot- com> To:"techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Thu, 31 Aug 2006 06:47:01 -0400 (GMT-04:00)
For some product lines, they may have a point. OTOH, it costs a lot more to print 6,000 pages of documentation in full color on high-grade paper than it does an eight-page marketing brochure, and most of us don't work for places where money falls from the ficus trees, so... you do what you can. I'm sure none of us deliberately set out to write ugly, unappealing documentation, but we have to work within limits.
Although they often have some interesting stuff, the name of this blog always suggests misapplied effort to me. Probably because I've mostly worked in the enterprise software zone, and if anyone came up and told me that they were passionate about our e-commerce software, I would edge carefully away. Passion should not be directed tat shopping carts, physical or virtual.
Rebecca (it's Friday for me!)
-----Original Message-----
>From: Keri Morgret <kerilists -at- morgret -dot- net>
>Sent: Aug 30, 2006 12:58 PM
>To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
>Subject: Why marketing should make the user manuals
>
>Here's a blog post from the Creating Passionate Users blog calling
>for marketing to make user manuals..the marketing brochures look
>great, then when we get the people in, we give them dull black and
>white user manuals.
>http://headrush.typepad.com/creating_passionate_users/2006/08/why_marketing_s.html
>
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