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Subject:Re: Podcasts for Customer Support From:Marc Bryant <twmarcb -at- yahoo -dot- com> To:"Johnson, Tom" <TJohnson -at- starcutter -dot- com>, Sean Wheller <sean -at- inwords -dot- co -dot- za> Date:Mon, 14 Aug 2006 09:24:23 -0700 (PDT)
you can put a RSS feed on your support website, inbed it in your product or even in your help.
I really don't see Podcasts or Vidcasts (vodcasts) replacing user manuals, I see them more as an added feature some customers use/will use to market their products and help with some of the more difficult issues on a continuing basis.
----- Original Message ----
From: "Johnson, Tom" <TJohnson -at- starcutter -dot- com>
To: Sean Wheller <sean -at- inwords -dot- co -dot- za>; Marc Bryant <twmarcb -at- yahoo -dot- com>
Cc: TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Sent: Monday, August 14, 2006 11:13:33 AM
Subject: RE: Podcasts for Customer Support
What's the mechanism for letting people know about your podcast? It seems like you would need to use very different approaches for training and marketing podcasts. I can't imagine our potential customers are checking Google every day to see if we've put something new out there. Once you get a listenership, the issue becomes finding something new and relevant to podcast on a regular basis.
tjohnson -at- starcutter -dot- com
From: techwr-l-bounces+tjohnson=starcutter -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+tjohnson=starcutter -dot- com -at- lists -dot- techwr-l -dot- com]On
Behalf Of Sean Wheller
Sent: Monday, August 14, 2006 11:49 AM
To: Marc Bryant
Subject: Re: Podcasts for Customer Support
On Monday 14 August 2006 17:26, Marc Bryant wrote:
> Very interesting concept. It makes for great marketing as well.
Yes, I can definatley see the rate of adoption for marketing leading that of
support, as usual.
> Microsoft and some other companies (apple) do this in a round-about way by
> having developers/designers podcast/blog their products.
I saw that, did you see that CISCO is also doing it? These companies are
usually the early adopters. Perhaps it is indicative of a new direction for
the future, although one cannot tell at this stage.
Certainly I can think of one or two customers who would benefit greatly from
having their own radio station :-) I noticed that Novell is already doing it
[http://www.novell.com/openaudio]. I must say, it does help keep informed.
I also see a few people doing video casting [vodcasting]. Makes the
imagination run a bit wild thinking of the videocast user manual.
Hmm I wonder how one would go about developing something like that?
Ask me about the Monkey.
sean -at- inwords -dot- co -dot- za
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