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I would start by looking for product specifications for similar products. Specifications from dissimilar products may also help. Gather up a bunch of samples and decide what information you need to provide and how you want to present it. Take a look at how the flyers are designed. Look at how they use images, fonts, white space, rules (horizontal or vertical lines), colors and whatever else stands out.
You'll also want to see what type of information other flyers provide. Some materials are very conservative and utilitarian, some flyers will be all glitz and fluff. You'll have to work with others in your company to decide how you want yours to look. You have many choices of sizes, number of pages, folds, etc.
Once you get a general direction of where you want to go, start drawing some thumbnail sketches of overall layout. Keep it very basic and try several different approaches until you find one that works for you. Then, start creating the document. If you haven't already, choose a good DTP program. InDesign, PageMaker, and Quark are probably the top programs. Microsoft Publisher, FrameMaker and Word aren't really adequate, but could work in a pinch if your typography and color demands aren't too demanding.
Lastly, try to have fun with it and don't get discouraged. It can be a lot of work and compromise to come up with something that is acceptable to the people that have hired you to produce this thing. If you do a good job, they'll be coming back for more. Speaking from my own experience; don't be surprised if in a few years from now you look back and say, "I created THAT? Yuck." Just keep doing your best and you'll get the hang of it.
Tom Johnson
Technical Writer
tjohnson -at- starcutter -dot- com
-----Original Message-----
Pragya Gupta wrote:
I am working in a product based company. I have to create a product
specification (some what similar to flyer) for launching the product. Please
provide me some inputs to create template for the same.
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