Re: User Manual par excellance

Subject: Re: User Manual par excellance
From: Beth Agnew <beth -dot- agnew -at- senecac -dot- on -dot- ca>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 20 Sep 2005 14:10:48 -0400


User Guides are often used as sales tools. Prospective customers, and people who have just bought the product, will pick up the manual and start reading from the beginning, after a quick scan of the TOC and Index, long before they use the guide to assist them with the product. If the first few pages seem friendly, informative, and give the impression of both authority and approachability, then the buyer and the potential user (often not the same people) feel comfortable enough with the product to give it a chance. A user who likes the first few pages will have the impression that the rest of the manual will be just as inviting and easy to understand.

A good manual has a little bit of that MarCom flavor at the beginning, to satisfy the potential buyers and first time users, but quickly gets down to business.
--Beth

--
Beth Agnew
Professor, Technical Communication
Seneca College of Applied Arts & Technology
Toronto, ON 416.491.5050 x3133
http://www.tinyurl.com/83u5u


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References:
Re: User Manual par excellance: From: Denise
Re: User Manual par excellance: From: Jefro

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