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> OK, I've gotten feedback from boss about the User Manual.
> Complaint is
> first 5-7 pages just don't grab and pull the reader in.
> I've been told that it needs more purpose and focus.
> will sit up all night entirely enthralled, captivated and
> stimulated beyond their wildest expectations?
Alot of people have their hackles raised when they hear the term
"Marketing Communication". They think of sleazy slimy writing that
attempts to sell you something you don't want using terms and claims
that aren't true.
However, what you are looking at here is a form of MarCom. The idea
is to present information in an appealing, attractive manner that
peaks the reader's interest and makes them want to know more.
All you need to do is to put yourself in your reader's shoes and
think in terms of what s/he wants to know versus what you want to
tell them.
Understand what the product is going to do to make their job easier
or more productive, then tell them in an easy-to-read form. This is
not the place to WOW them technically...it is the place to do so emotionally.
John Posada
Senior Technical Writer
"What do we want? More than
anybody else has."
Steve Ballmer
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