Re: Tech writers as Sales Reps

Subject: Re: Tech writers as Sales Reps
From: Al Geist <al -dot- geist -at- geistassociates -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 08 Mar 2005 19:04:40 -0700


Having done sales before, I can assure you that everyone in a company, from the lowly janitor on up, has a stake in the success of the company....technical writers included. If the material you produce is consistently high quality and useful, then sales and marketing can use it to promote the product. The better the documentation, the clearer the GUI, the more useful the Help, the easier it is to sell the product...and without sales you have no company. So, put away that fear and start working with the sales reps....they can give you a lot of feedback on what the customers are really looking for in documentation.

Al
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Al Geist, Geist Associates
From Concept to Completion
Technical Writing, Online Help Applications, Marketing Collateral, Web Design, Award Winning Video, Professional Photography
Office: 505-294-8855

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E-mail: al -dot- geist -at- geistassociates -dot- com <mailto:al -dot- geist -at- geistassociates -dot- com>
URL: www.geistassociates.com

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References:
Fwd: Tech writers as Sales Reps: From: Anonymous Poster
Re: Tech writers as Sales Reps: From: Gene Kim-Eng

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