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*IF* you decide to purchase a typeface for that unique look, and (as Bruce mentioned) you need to distribute it with the file, PLEASE ensure that you have permission to do so. The license agreements surrounding typefaces will vary from face to face and you could land yourself (and your company) in a world of hurt by improperly embedding or including a typeface.
Lots of good arguments and opinions have been written on this today, but I wanted to jump in with the caveat about shipping a typeface with our file.
Cheers
Rob Domaschuk | 312.853.8337 (o)
Technical Writer | 866.741.2677 (f)
Datalogics, inc. | www.datalogics.com
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