Re: Quick Question [sorry I am not doingn too much research]

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

I think it depends on the context of your material.  Both "fast" and "short"
can be interpreted as "rushed" or by potential customers of a product under
development, but if you're documenting tools intended to help the people
producing the product shorten their development time, then either will work.

"Time to market" would not be hyphenated unless it's being used as an
adjective, which is something I would avoid doing if I can.

Gene Kim-Eng


----- Original Message ----- 
From: "Sabahat Ashraf" <techwhirling -at- gmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Sent: Wednesday, July 21, 2004 2:44 PM
Subject: Quick Question [sorry I am not doingn too much research]


>
> ...but I am a tech writer and usually don't wear the MarComm hat too
often.
>
> Is a good "time-to-market" a "fast" one or a "short" one or ...what?
>
> And time-to-market should be hypenated, right?



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