RE: Drop term "user's guide"?

Subject: RE: Drop term "user's guide"?
From: "Jim Shaeffer" <jims -at- spsi -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 20 May 2004 09:20:49 -0400


I remember reading a polemic (somewhere on the web) that said we should not call our customers "users." The article drew the explicit comparison between "drug users" and "software users". The argument was that calling our customers "users" made us less likely to think of them as customers or clients.
I'm not arguing any particular view, just saying that the idea is out there somewhere and may be the source of this customer's criticism of the term "user's guide".

Jim Shaeffer

PS - I tried to find the reference to the article, but I didn't try hard or long enough to succeed.

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